City cabinet member Rory Palmer took part in the Obama campaign over in America back in 2008, so he’s got experience of working for one of the slickest campaigns of modern times. His Parliamentary campaign is currently ticking all the right boxes too.

He’s taking his election fight to the doorsteps of Bosworth in the run-up to the general election, “it’s where it’ll be won and lost,” he says. Many of his tweets are tagged with #LabourDoorstep too, as part of his online Twitter movement.

Winning an election on the doorstep is better than winning an election on the back of a horse, a stunt that once briefly ran through his mind.

“We’ve dubbed this election campaign The Battle of Bosworth, and I had visions of me riding on a horse through Bosworth in a suit of armour. Now that would have been the election stunt to end all election stunts.”

Quite. Luckily his Obama-campaign pedigree got the better of him.

He’s sticking to knocking on doors for the foreseeable future.