The party’s message to candidates:

  • We are seen as serious players for the first time

  • Our popularity surge may not last

  • Now is a good time to cash in…

Subject: SUNDAY POLLS.

Dear all,

Remember the following:

  1. The Tories probably have a very narrow lead.
  2. Labour and Lib Dems are too close to separate.
  3. The Lib Dem surge is statistically very significant but may not last. It may be a short term response to the manifesto launch and the leaders debate, similar to post party conference rises that all parties benefit from but disappear quickly.
  4. The Lib Dems are taking support off both parties but more from the Tories than from Labour.
  5. There is evidence that perhaps a majority of voters would like to see a hung parliament.
  6. There must be a chance that Lib Dem support will take off because we are seen to be serious players for the first time and a vehicle for the deep disillusionment with traditional party politics.
  7. NOW IS A VERY GOOD TIME TO APPROACH BUSINESS PEOPLE FOR MONEY. WE NEED TO ACT AS QUICKLY AS POSSIBLE TO CASH IN ON THE HIGH LEVEL OF INTEREST IN NICK AND THE PARTY. Candidates won’t necessarily have the time to do it. They need to appoint someone to do it for them.

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