Private Eye claimed this week that Fergus Sheppard is acting as Leicestershire County Council leader David Parsons’ personal PR man one day a week, paid for by taxpayers.

Yesterday the press office denied that this was the case, saying he had a more general role overseeing the council’s reputation.

I followed this up with a simple query today, to clarify the situation. My message read:

Private Eye stated that Fergus was working as David Parsons’ personal PR man. At a time of cuts that’s a statement likely to damage the reputation of David Parsons and the council itself.  As one of the communications department’s roles is to promote the authority as a “well-respected authority” on the national stage, one would expect the council to have requested a full correction of this alleged error.  Could you confirm this is the case? Could you also confirm when we can expect to see the apology and correction in print?

A simple question. If the council has been lied about, surely it will be demanding a correction and apology. After all, we’ve got two top communications “gurus” in charge whose job it is to defend the council’s reputation on the national stage. This would be a no-brainer for most PR chiefs.

Sadly, I’ve just received a response which began: “Nothing to add on Private Eye, David. You have our answers to all your questions on the facts.”

Why not? If the council isn’t demanding an apology then one must ask why it is hesitant to press the issue. As they’re unwilling to respond fully, feel free to draw your own conclusions.

What breathtaking arrogance from a public body.

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